While many brands sit around twiddling their thumbs, Innocent is moving ahead with its social media strategy and has launched itself on Twitter.
http://twitter.com/innocentAGM2008
Innocent is using Twitter to report on its AGM and is opening itself up which is a key characteristic of social media. This follows its blog, You Tube channel, Facebook presence and Flickr presence. Clearly this creates a lot of additional work for communications teams but it is clever how they are starting to cover the visits of journalists (bloggers) to their offices in videos.
www.itsopen.co.uk
