I met someone who works in PR for a major bank and she said that their CEO was thinking of doing a blog. 'Of course, we'll write it,' she added. Err...I am not sure about that at all.
Firstly, with a few exceptions, can you imagine a CEO actually committing themselves to blogging and can you imagine them saying something fresh and honest? I don't think so. The idea of PR executives writing blogs for CEOs fills me with horror. What are they going to churn out? Once it has been written, edited, checked for any possible misinterpretations, checked again it will either by the usual back-slapping isn't everything wonderful here talk or bland messages which no one will bother to read. Blogs that work are fresh and interesting and they lack fake language which typically bores you to death.
