A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
The reason why many companies put up firewalls between themselves and the internet is because they are afraid of their customers and what they think about their products and services. Online markets are developing all the time. It's a real market out there with people talking about your products and services whether you are listening or not. Companies should bring down the firewalls and empower people to engage with the conversations that are going on. It might seem comfortable to be in an ivory tower but the risks of not being in touch with online customers are high. I don't think getting in touch with online customers is just a job for the communications department, it goes further than that.
