Quite a few talented marketeers are puzzeled by RSS. They are not sure what it does. To help clear things up, here's an explanation from Wikipedia. It's important because RSS is a great way of keeping in touch without having to keep emailing people which can be irritating after a while, as everyone knows.
RSS (Really Simple Syndication) is a family of Web feed formats used to publish frequently updated content including, but not limited to, blog entries, news headlines, and podcasts.[2] An RSS document (which is called a "feed" or "web feed" [3] or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that can be piped into special programs or filtered displays.[3]
RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator". The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds.
