Digg.com has to be one of the most fascinating social media developments and has plenty of lessons for marketeers.
If you let customers 'digg' your websites and microsites, what would they think of the content? Of if you give them opportunities to give new product ideas the thumbs up or the thumbs down, how would that affect your sales? If your company had a thriving participatory customer community what would you need to be doing?If you let customers digg advertising ideas, what affect would that have? Putting customers at the centre of a business must be a pretty scary thought for some companies. But if you look at companies thriving on the web - such as Amazon - that is what they aim to do through reviews and letting you know how other people are buying etc. Successful companies are those that their customers want to 'digg'.
