Despite the rise of social media with its emphasis on sharing and starting conversations, major brands still insist on one-way messaging.
Monologue brands don't want to enter into conversations with customers online. They just cannot handle it. While companies like Amazon prove how effective it can be. It must be frustrating for some large companies, pouring in millions of pounds into messaging campaigns, and discovering that actually not many people are listening to them. Authentic, meaningful online conversations are a good place to start. Read some blogs in your market sector and see what's being said and take it on board. Maybe you'll learn something you didn't know about your business and market. Try then to start a dialogue.
