Why are organisations so paranoid about getting comments on blogs?
The fear is so irrational and it comes up time and time again. Even though blogs can be moderated. Which means nothing gets published unless you decide to publish it, companies still are very fearful.
Every company has networks talking about issues relating to its brands and services, how can companies hope to engage effectively with those conversations unless they join the blogosphere?
The other great thing about blogs is that they raise your profile on search engines and can be used to link into your official web site.
Blogging platforms can be used to create highly relevant content which will appeal to specific networks and therefore help extend the online influence of organisations.
If a company genuinely wants to be innovative then it needs to move blogging and social media to the centre of its strategy rather than to leave it languishing on the margins.
