Cable &Wireless is using the appeal of Facebook and other social media networks to try to change the culture of the company.
C&W has launched its own social media network for staff where they can post comments and exchange views and even adopt virtual identities using cartoon avatars.
The idea is to change the culture of the company. The company behind this highly innovative work is Chemistry Digital (www.chemistrydigital.co.uk)
To read more take a look at: http://newsweaver.co.uk/pdggraphics/e_article001020507.cfm?x=bcbhRqb,b4
The challenge is going to be getting people to give up their old ways and use the new social media network.
