I spoke to a prospective client the other day who said she'd met a couple of agencies who made social media sound exciting but they didn't seem to know how to help develop a strategy. So what makes a good strategic approach to social media? Here's a few tips:
First of all I think it is really important to find out what is being said online in blogs and social media networks about your brand and or about issues relating to your market.
You need to understand what is being talked about and what is of interest before you can participate in a meaningful way. Then you can ensure that your messages are designed to address concerns/issues that people have and which are being discussed already. So listen first is probably the best approach and monitor what is being said.
