Why is that Corporate blogs have such a bad name and how can companies ensure that their blogs are worth reading?
If a company wants to make its blog interesting it has to ensure that the blog adds some value to the lives of its readers.
There has to be a good reason why people should bother to read the blog. Afterall we are all very busy.
The blog has to give the reader something which they cannot find anywhere else to be successful.
It has to be information that your customers, partners and prospects will find interesting and useful. Not necessarily what you will find interesting and useful. You have to be a valuable resource otherwise no community will grow around your blog and no one in their right mind will want to connect to you.
