As Microsoft's bid for Yahoo hots up, Google is using its blog to fight back.
David Drummond, chief legal officer for Google, has posted on Google's blog about Microsoft's bid for Yahoo
http://googleblog.blogspot.com/ His comments have already been picked up by the Financial Times.
This highlights how a major company can use blogging to its advantage and get its message across very quickly and effectively.
It also shows that by having a blog and using it this way that Google is not only light years ahead in terms of its search service from anyone else but that it is also leaving companies in its wake when it comes to embracing new progressive methods of communication.
I think a lot of PRs who warn their clients about the legal risks of blogging should take a look at how a chief legal officer is happily using a blog to get a very important company message across which will affect share prices.
Given the dynamic nature of the Google blog this will spread far more quickly than a standard press release or briefing to the media.
