Many companies are interested in how they can get their messages out across Facebook. The prospect of reaching 47 million people is certainly attractive.
There's an interesting piece in this month's edition of Net Magazine (www.netmag.co.uk) about creating Facebook applications. According to the magazine, 65% of all useres install two or more applications on their profile.
So any company that can create an application that Facebook users want to install is going to create excellent exposure for their brand. The big question is what makes a compelling Facebook application? It has to genuinely be something that captures the imagination and attention of Facebook users, anything less and it will go nowhere or it will only reach a relatively small audience. Popular causes could capitalise well on Facebook applications and so could brands who lend themselves easily to fun. As more companies attempt to create Facebook applications, the competition will get fiercer and companies have got to be prepared to experiment to see what happens and to learn from their mistakes.
