A new social networking report from Experian and Hitwise has cautioned companies about how they interact with social media networks.
http://www.hitwise.co.uk/registration-page/uk-social-networking.php.
There are some interesting points in the report and undoubtedly companies need to be careful how they engage with social media networks. The trouble is that many companies are governed by such strict brand guidelines that it can make it hard for them to participate. Sure if everyone dives into social media networks it will spoil the experience for genuine users who will get fed up with companies trying to sell to them. Companies need to think carefully about their strategies. There is great scope here to be creative and create 'social' content which is geninuely interesting to target groups and that can then be shared online in a variety of formats. Companies also need to give themselves permission to experiment.
