My company (
www.itsopen.co.uk) organised a web 2.0 briefing in the City earlier this week and Damian Carrington, interactive editor of FT.com gave a really interesting talk about how the paper is using new web technologies to engage with its readership.Damian stressed the need to use the web now to engage with readers/visitors in a faster and richer way. For a full report and to hear what other speakers said, go to
http://blog.willmcinnes.co.uk/blog/