A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
In today's FT (page 21) Michael Skapinker writes that he doesn't believe that PR has much of a role to play when it comes to internet advice and thinks that internet-backed consumer campaigns are paltry.He does mention many successful web-based consumer campaigns: the Wispa chocolate bar, HSBC and Facebook and Dell. You would think that those in themselves would be sufficient for any company to take blogging and the power of the internet seriously, wouldn't you? Companies who deal with customers well over the web ie Amazon, ie eBAy have grown companies from nothing in next to no time. It seems to make sense for more companies to improve in this area and to listen to what people are saying online. Or is Skapinker right? Is the power of the internet consumer being talked up? Clearly there are good and bad blogs and any streetwise company will want to know the influential ones.
