So Facebook has launched some new ad formats. It's very interesting to see how they work and doubtless they are going to offer ad agencies some interesting new options. The worry is that they might be too intrusive and irritate facebook users if they start popping up in all sorts of unexpected places.
When you look at a typical Facebook page, the skyscraper ads seem to work well though especially when they are set on the side. After a while you get used to them and people are bound to read them.
Some of the most interesting work in my opinion on Facebook has been done by companies who actually become users and create their own pages. They don't always generate massive numbers but they can gain influence and more importantly they get first hand experience of being part of Facebook. Once you have that experience then it is easier to understand what will work best in marketing terms in this context. A lot of the people who talk about the risks and problems of social media never use it themselves and i think it is important to create an environment where marketeers and advertisers can experiment. Facebook's users will let them know pretty quickly I would imagine whether or not these new innovative ad formats are a long term runner or not.
