Just bought Wikinomics by Don Tapscott and Anthony Williams which is a fascinating overview of the changes in society being driven by the new Web.
'We're all participating in the rise of a global, ubiquitous platform for computation and collaboration that is reshaping every aspect of human affairs,' write the authors. The book, which I haven't finished, urges firms to engage and cocreate in a dynamic fashion with everyone - partners, competitors, educators, government and most of all customers. The authors are urging companies to open their doors and pretty much share everything including key data and software to grow and innovate for the future. There are some great passages on the death of the old web (the 'read only web') and also the coming impact of the net generation on business and culture.
Anyone else read any inspiring books in this space?
