I was scanning a few of my favourite blogs the other day and picked up a story about The Economist sharing content freely with key bloggers.
I wish I could remember where I found this story as I would then link to the blog. It sounds a fascinating development if it's true. Giving away quality content for free is a smart move as it will help build an online community around your brand especially if the recipients are influential.
The content of course must be useful and interesting and of benefit to the target audience. Content designed by PR people simply to puff up the egos of their paymasters will go nowhere fast.
