There is a lot of interest in blogging among organisations but still a lot of caution. Why not take some inspiration from Microsoft?
Microsoft has successfully introduced a blogging culture. Steve Ballmer, CEO of Microsoft trusts his bloggers. 'We trust our people to represent our company. ....So in a sense you don't run any more risk letting someone express themselves on a blog than you do letting them go out and see an customer on their own. It just touches more people...I find that blogging is just a great way to have customer communications...'
It is hard to think of many CEOs in the UK who would openly speak up for blogs in that way. It will of course all change when the next generation take charge.
