Zoopa (
www.zooppa.com) is offering a social media advertising service which could present a major challenge to traditional forms of online advertising.
Thanks to John for drawing my attention to the service after I wrote a piece about the gatekeepers of traditional advertising.
Zoopa intends to put the consumer at the very centre of creative effort and it works with international brands to offer users the chance to create their own online commercials for those brands and get paid for them. The contributions are then available online for voting.
The question is are the ads any good? Is the community representative enough? It's a great idea though and there is no reason why professionals shouldn't get involved as well. What do people think? Should big online ad agencies be trembling in their virtual boots?
