In the good old days, the ad agencies held the keys to the audience and news shows had all the news coverage. But that is all changing. Blogs are generating and creating their own audiences and social media sites are hosting their own video news coverage.
There used to be official reporters for newspapers and TV etc but now everyone can be a reporter. There has been a lot of controversy over the gang videos that have been running on YouTube and the question of editorial control has been raised.
The fact that people are publishing their own thoughts and ideas and news and rumours on blogs means that suddently we have information from so many different sources. Companies can work this to their advantage. Why take out an ad in a trade mag, if they can speak to thousands of people a day through a blog?
More interestingly people are starting to become their own reporters and generating news content by being on the site of events. What happens is that news organisations buy up this footage to supplement their own. But what if this was organised better. Citizen generated news reports for example. What would that look like? How could that evolve? Or maybe from an ad perspective you could have consumer generated ads. Let the consumer make the ads rather than traditional agencies and see how they work. Just some thoughts I had over the weekend.....
