A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
Just finished reading Wisdom of the Crowds by James Surowiecki which is really helpful and useful reading for anyone involved with online advertising and social media. The book provides a fascinating insight into the power of the bottom up approach rather than a top down approach. The sections on technology are really interesting when he explains how Google search is in effect a vote on what is the most useful and relevant information for you to see. Good decision making groups include a mixture of dissent, independent thinkers, and it is unwise to surround yourself with everyone who shares your views. Even 'amateurs' can offer valuable opinions, Surowiecki says. I think aboveall what I got from this book is the importance of polls, surveys, and listening to the opinions of others. The crowd is not always right but informed crowds with a diverse range of views usually are and their views are usually smarter than a few experts. This book has big implications for business.
