A web site for stand up comedians has come up with a great way to ensure content is appealing to visitors
Constant Comedy (www.constantcomedy.com) runs videos of stand up comedians but the key appeal of the site is that users get to vote on whether or not they want to continue watching the comedian. If the users get fed up, the video skips to a diffeerent routine or if everyone says they are enjoying it, the comedy continues.
Surely this gives some ideas to ad agencies in terms of creating video content or content in general which appeals to social network sites and blogs. What could be better than having instant voting by your target audience?