A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
Are users taking notice of ads in video games?Gamers are usually too busy driving around tracks to notice any kind of advert they don't interact with. So how can advertisers reach gamers without taking them out of the game? There's an interesting piece in this month's edition of Wired by Frank Rose who suggests that advertisers need to embed ads in interactive objects like cars in a racing game. Probably the best bit of advice comes at the end of the article which recommends that advertisers aim to enhance the users experience. That sounds like a good principle for advertisers who want to embed ads in blogs and social media networks as well. Does the ad enhance the experience for users or not?
