A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
Should and could every company have a blog?Blogging evangelists think that every company should have a blog. But it very much depends on the culture of the organisation. If the organisation runs a command and control structure for communications, then blogging is not for you. Also national cultures have a role. The French love blogging and in their culture self expression is natural whereas in Germany, which is a more reserved culture, blogging is lagging.
