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I'd presented my paper to the 4th German Media Day in Munich - 10 days ago - ‘Trends in Worldwide Communications planning' (that's a subject for another place). So with the help of the most excellent translator Michael, I sat back to enjoy...

Posted Mar 16 2009, 06:07 PM by John Billett with | with no comments
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Billett on Media Madness
In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness
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John Billett

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Last login: 14 Sep 2009

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