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You may imagine that trading newspaper ad space, does, in some meaningful way, relate the price of the goods to the audience delivered. You would be wrong. The trading process adopted by sellers & buyers and supported by auditors & advertiser...

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Billett on Media Madness
In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness
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John Billett

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Member since: 01 Jul 2008

Last login: 14 Sep 2009

Total Posts: 18

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