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Years of UK media evaluation for the widest possible range of advertisers, proved that large media budgets and cheap media buys don't go together. We reached the same conclusion across Europe We went to the US and found exactly the same. Yet the media...

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Billett on Media Madness
In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness
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John Billett

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Member since: 01 Jul 2008

Last login: 14 Sep 2009

Total Posts: 18

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