http://community.brandrepublic.com/blogs/beyond/archive/2009/05/26/rolling-back-the-faux-green-tide.aspxArun Sudhaman’s article How to fight a green backlash ( PR Week , 1/5/09 ) made for interesting yet not entirely surprising reading, I must say. That 81 per cent of consumers indicated that they are paying more attention to cost over environmental credentialsenCommunityServer 2007 SP2 (Debug Build: 20611.960)