http://community.brandrepublic.com/blogs/beyond/archive/2009/05/07/customer-marcoms-a-whole-different-kettle-of-tweets.aspxDiscovering that Twitter – Britain ’s favourite digital channel du jour – has a retention rate of only 40 per cent really doesn’t come as much surprise. Maybe I’m getting a little old in the tooth, but Nielsen Online’s confirmation that even the shortenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/beyond/archive/2009/05/07/customer-marcoms-a-whole-different-kettle-of-tweets.aspx#44593Fri, 15 May 2009 10:07:18 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:44593James Ainsworth<p>I dont think we should be too suprised at the Twitter retention rate. Sites such as Bebo, Facebook and Myspace etc all require you to use the sites themselves as the platform and thusly ensuring a return visit. Twitter has software platforms that do the work for it and sometimes better-in the example of Tweetdeck. If you adopt Tweetdeck or Twitterfon or Twitterfox or any other application with a 'Tw-' prefix derrivative, you dont need to go back to www.twitter.com once you have registerred </p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=44593" width="1" height="1">