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DM, Data and Beyond
Mark Roy
The Funniest B.S. Around
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With a postal strike on, rising unemployment and god knows what other bad news gushing down the existential pipe towards us (optimistic bugger, aren’t I? LOL), I’ve decided to buck the gloomy trend and offer an amusing respite in this week’s blog.
If you’re like me and hate all forms of marketing and management jargon, click
here
to visit a very amusing website called the Web Economy Bullsh*t Generator. This site has the capacity to ‘translate’ even the most clear and concise English into the type of high-fallutin’ bollocks favoured by some consultants (you know who you are!).
Thanks to the Bullsh*t Generator, ‘increase sales’ becomes ‘aggregate synergistic initiatives’ and ‘maximise return on investment’ is morphed into ‘innovate mission-critical infrastructures’.
Try it. It’ll make you smile (while making a mental note to self to
never
use any of the Generator’s phrases).
Back to the more serious marketing fray next week.
Published
Oct 23 2009, 11:06 AM
by
Mark Roy
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About this blog
DM, Data and Beyond
Mark Roy, CEO of The REaD Group plc, looks at topical issues relevant to all UK marketers.
About the author
Mark Roy
Blogging for:
DM, Data and Beyond
Member since:
05 Jun 2008
Last login:
19 Nov 2009
Total Posts:
18
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