http://community.brandrepublic.com/blogs/barracloughonmarketingandcreativity/archive/2009/05/27/why-waitrose-and-kitcatt-nohr-are-getting-the-essentials-wrong.aspxI&#39;m a big fan of Waitrose and a customer for nearly 30 years. I&#39;m also a genuine admirer of Kitcatt Nohr, one of the best agencies in London. So there was a double sense of disappointment when I received the new Waitrose essentials mailing fanfaredenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/barracloughonmarketingandcreativity/archive/2009/05/27/why-waitrose-and-kitcatt-nohr-are-getting-the-essentials-wrong.aspx#45555Fri, 29 May 2009 14:16:12 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:45555Rob Pumfrey<p>I have to agree with a lot of this and would rather expect more of Waitrose. Having to put my glasses on just to read the list of essentials did make me realise that this was not the best constructed communication. It has however not stopped my wife shopping there, a task which I thought might be more difficult without in-store illustrations to match. </p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=45555" width="1" height="1">