Barraclough on marketing and creativity - All Comments

Agency traffic departments are when it starts to go wrong … « Blogging

Agency traffic departments are when it starts to go wrong … « Blogging — Wed, 18 Nov 2009 03:05:37 GMT

Pingback from Agency traffic departments are when it starts to go wrong … « Blogging

re: Agency traffic departments are when it starts to go wrong

Olga Budimir — Fri, 13 Nov 2009 16:53:04 GMT

Dear me, what sort of traffic people and departments have you worked with? Act as a buffer? Further distanced from the client? Of course a client screaming for a fast turn around is their problem. A good traffic person or department would never let the communication between planners, account handlers and clients fracture. As part of your team (why wouldn't they be?) they are there to manage the workflow and communication not destroy it. I've worked with many traffic, account management and creative people who've had good communication both within the agency and with the client and delivered good work on time. It's just a pity that you haven't.

re: Agency traffic departments are when it starts to go wrong

Nik Margolis — Tue, 10 Nov 2009 12:34:38 GMT

Absolutely bang on; this is particularly relevant as digital marketing matures as Chris will appreciate with his considerable digital expertise. The reliance on so many varied resources within an agency production team (architects, search experts, developers, Flash producers, database developers etc.) leads many agencies down a 'Traffic path', but Barraclough's right, it simply pushes the key parties apart. The best agencies are those with account teams, planners and creatives who work together, as a team. Flexibility and agility are the foundations of the modern agency.

re: Agency traffic departments are when it starts to go wrong

Nicola Lucas — Tue, 10 Nov 2009 12:17:41 GMT

Quite a lot of major succesful agencies have Traffic Managers, are you saying they're all going down the pan?

Twitter Trackbacks for Charities are still getting it wrong at Christmas - Barraclough on marketing and creativity - Blogs - Brand [brandrepublic.com] on Topsy.com

Wed, 04 Nov 2009 21:03:33 GMT

Pingback from Twitter Trackbacks for Charities are still getting it wrong at Christmas - Barraclough on marketing and creativity - Blogs - Brand [brandrepublic.com] on Topsy.com

Social comments and analytics for this post

uberVU - social comments — Wed, 04 Nov 2009 11:15:47 GMT

This post was mentioned on Twitter by AmandaSanter: A tale of two Christmas appeals....http://alturl.com/7rr6

re: Are you sneering at the Royal Mail and its postal workers?

James Vigar — Wed, 28 Oct 2009 16:43:57 GMT

So on the basis that your mum would be lost without it, we should prop up an organisation that has continually failed its customers over the last ten years, where poor management is endemic and financial performance desultory - in what was, for decades, a monopoly. Perhaps you'd advocate a nationwide return to Betamax too, just to accommodate those poor folk unfortunate enough to invest in the format. I would have found your comments about the Dixons campaign laughable were it not for the slightly sinister 'middle-class fundamentalism' that infused them. Can you not appreciate the irony when casting your spiteful judgements on the 'sneering tone of the affluent urban classes'? Presumably that's a swipe at people with more money than you but, in your estimation, less taste? And coming from a man who drives a Volvo Estate.

re: Are you sneering at the Royal Mail and its postal workers?

charlie robertson — Mon, 26 Oct 2009 14:58:26 GMT

I agree - with an abhorance of the arrogant sneer.

It is a game though - a formulaic bad mouthing media manipulation of stories of tiresome spin doctor rhetoric.

Sensation sells - I assume is the what leads media to lose touch with people feel on the street.

More accountancy led closed systematic thinking crushes societal values, small businesses and those in need of local service.

Ho hum - it's the shareholder capitalist age still.

the way Royal Mail has been managed has diminished its value as a service - and now the guys doing the service get the blame?

Same old story

re: Any creative team without a good writer is seriously missing out

Sarah_Jean Duggan — Thu, 22 Oct 2009 14:19:07 GMT

What can be done about this issue? I graduated a year ago and have had to learn it all from scratch in my first job. On my BA Advertising course they didn't teach us to write anything more than headlines, and it's only thanks to an amazing mentor that I'm becoming a confident copywriter now. I'll definitely be heading back to my old uni to put more emphasis on the importance of learning to write for advertising. We all should.

re: Are you sneering at the Royal Mail and its postal workers?

Ian Darby — Tue, 20 Oct 2009 12:57:17 GMT

I agree with you on the Royal Mail, well said. But I love the Dixons campaign. Sneering at lazy, non-essential companies such as John Lewis and Selfridges is fine by me.

re: Are you sneering at the Royal Mail and its postal workers?

Sue Buckle — Tue, 20 Oct 2009 10:02:07 GMT

Absolutely right Chris. Most people I know don't take Royal Mail for granted at all. We all use it regularly, and appreciate the effort put into a hand-written note or card, and on-line purchase deliveries. I'm lucky enough to know my postman by name, and we often have a chat. He even takes my outgoing mail. Life would be the poorer without him.

re: Are you sneering at the Royal Mail and its postal workers?

Emma Mitchell — Tue, 20 Oct 2009 09:08:52 GMT

Agreed. We are guilty of taking the Royal Mail very for granted. When I think back to the origins of the postal service, we have a lot to be thankful for. And I'm sure even the sneeriest of Crackberry users is not immune to the thump of newly delivered birthday cards on the doormat. The ping of a new email just doesn't compare.

re: Could the new Dixons campaign rank amongst the worst advertising ever?

RICHARD MATHEWSON — Thu, 15 Oct 2009 15:19:31 GMT

I'm writing a stern letter of complaint to the Daily Mail.

re: Could the new Dixons campaign rank amongst the worst advertising ever?

S P — Thu, 15 Oct 2009 12:06:26 GMT

Chris, agree on the warranty thing.

When asked if you want to buy a warranty, I usually find the best strategy is to ask loudly in astonishment "you mean you don't expect this product to last more than a year?"

re: Could the new Dixons campaign rank amongst the worst advertising ever?

gotnoteef — Wed, 14 Oct 2009 13:34:20 GMT

interesting:

www.marketingdirectmag.co.uk/.../COMMENT---Why-hidden-truths-good-direct-response-advertising-Dixons