Barraclough on marketing and creativity - All Comments

re: Proximity pays for its TV Licence

CHRIS ARNOLD — Wed, 17 Dec 2008 11:28:58 GMT

Proximity's creative has been great. What the BBC should have done is ask to have the account handlers fired. It's not fair on the talented ones when admin gets it wrong.

re: Do Volvo want me to think they are Audi, BMW, Alfa Romeo or er...Volvo?

gotnoteef — Wed, 29 Oct 2008 12:55:27 GMT

Car brochures - most of them you could just lift pictures of different models/brands in and out - no differentiation - other than perhaps Smart, BMW Mini (because it's a BMW and not a Mini) and serious luxury brands.

It's all 'dynamic handling' and 'pulse raising acceleration' - it just seems to strip any semblance of character away from the vehicles.

re: What a load of bankers!

Noelle McElhatton — Tue, 28 Oct 2008 16:27:41 GMT

Banks also need to overhaul their predictive modelling. I continue to get offers of loans from the bank I have my current account with, Lloyds TSB, even though I am in credit, with a healthy balance in my savings account in .... Lloyds TSB.

re: Has the Dairy Milk Gorilla stopped beating?

Steve Ansell — Thu, 16 Oct 2008 14:53:49 GMT

The cadbury gorilla and the vehicles on the runway are nothing short of self gratuity on the behalf of cadbury's marketing team. However, the wonderbra viral off the back of the gorilla is nothing short of outstanding (not that I am shallow of course)