I was interested to see Capital One is pulling the plug on direct mail for acquisition, an unsurprising cost-cutting measure perhaps given the $1.4bn loss reported by the company in Q4 2008. Predictably there have been whoops of joy amongst marketing...
It's the ads wot dun it for Obama. With $150m he massively outspent McCain. On TV, phone calls, mail, online ads, networking, virals, press, PR etc....He spent over $2 million on Google alone. Advertising plays a huge part in US elections. But it...
CHRIS BARRACLOUGH
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 52
