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What will marketing do for Brown, Cameron and Clegg in the election?

It's the ads wot dun it for Obama. With $150m he massively outspent McCain. On TV, phone calls, mail, online ads, networking, virals, press, PR etc....He spent over $2 million on Google alone. Advertising plays a huge part in US elections. But it...

Posted Nov 20 2008, 05:40 PM by CHRIS BARRACLOUGH with | with no comments

Filed under: marketing, Online, kinnock, Labour, Liberal, Tory, Clegg, email, Brown, PR, TV, mail, Cameron, digital, virals, Election

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Is your direct marketing or digital agency ready for recession?

The credit crunch is sinking its teeth into agencies. On the streets of Soho we've witnessed a depressing number of agencies close or merge while from others we hear sorrowful tales of job losses. Others claim to be doing well and perhaps they are...

Posted Nov 06 2008, 09:46 AM by CHRIS BARRACLOUGH with | with no comments

Filed under: ROI, marketing, digital agencies, propositions, recession, testing, creative, direct marketing agencies

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What will marketing do for Brown, Cameron and Clegg in the election?

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Is your direct marketing or digital agency ready for recession?