I was interested to see Capital One is pulling the plug on direct mail for acquisition, an unsurprising cost-cutting measure perhaps given the $1.4bn loss reported by the company in Q4 2008. Predictably there have been whoops of joy amongst marketing...
Marketing Direct's ever watchful Noelle McElhatton reports that "profits at independent agencies fell 37% in 2007" according to the latest Kingston Smith report. On the face of it, this is 'bad news'. Despite notable exceptions ...
CHRIS BARRACLOUGH
Blogging for:
Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 52
