I'm a big fan of Waitrose and a customer for nearly 30 years. I'm also a genuine admirer of Kitcatt Nohr, one of the best agencies in London. So there was a double sense of disappointment when I received the new Waitrose essentials mailing fanfared...
I was interested to see Capital One is pulling the plug on direct mail for acquisition, an unsurprising cost-cutting measure perhaps given the $1.4bn loss reported by the company in Q4 2008. Predictably there have been whoops of joy amongst marketing...
Marketing Direct's ever watchful Noelle McElhatton reports that "profits at independent agencies fell 37% in 2007" according to the latest Kingston Smith report. On the face of it, this is 'bad news'. Despite notable exceptions ...
The credit crunch is sinking its teeth into agencies. On the streets of Soho we've witnessed a depressing number of agencies close or merge while from others we hear sorrowful tales of job losses. Others claim to be doing well and perhaps they are...
CHRIS BARRACLOUGH
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Member since: 03 Jun 2008
Last login: 06 Nov 2009
Total Posts: 48
