This week I received an email from Virgin Wines with the subject line "help out our mates down under". I immediately thought this must be some form of appeal for victims of the terrible fires, many of which have hit wine growing regions. But...
I'm 50 later this year. It is therefore with a personal interest that I read today of the Charity Commission report into Heyday, Age Concern's membership project for those aged 50-70. The seeds of disaster surely lie in that very statement. Is...
I was interested to see Capital One is pulling the plug on direct mail for acquisition, an unsurprising cost-cutting measure perhaps given the $1.4bn loss reported by the company in Q4 2008. Predictably there have been whoops of joy amongst marketing...
Marketing Direct's ever watchful Noelle McElhatton reports that "profits at independent agencies fell 37% in 2007" according to the latest Kingston Smith report. On the face of it, this is 'bad news'. Despite notable exceptions ...
I received a mailing from Volvo yesterday. The envelope promised "Every new Volvo glovebox comes with one important extra". Open up and I discovered a blank Visitors Booklet (sic), the concept being (I guess) that friends and family will be...
CHRIS BARRACLOUGH
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Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 52
