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Today the London Business School reports marketers 'must focus on consumers looking for bargains in a new era of austerity'. For agencies, austerity is truly biting hard. Waves of redundancies have generated a miserable atmosphere, and inevitably...

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Barraclough on marketing and creativity
Chris Barraclough tackles marketing and creativity on his imaginary blog
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CHRIS BARRACLOUGH

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Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 52

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