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Absolute Radio has allegedly shed nearly half a million listeners since changing from Virgin Radio. Aviva is spending even more ditching Norwich Union. Naming is a tricky business. It takes many years to embed a name in the public consciousness so any...

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Barraclough on marketing and creativity
Chris Barraclough tackles marketing and creativity on his imaginary blog
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CHRIS BARRACLOUGH

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Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 52

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