Do we need Sir Martin Sorrell to remind us that we go in and out of recession every ten years or so? Whether that be bath shaped, L shaped or turkey twizzler shaped?
No. What Sir Martin could usefully tell us is what, in these troubled times, his agencies should be saying on behalf of their clients.
HSBC was a famous WPP win. But what should HSBC be doing about their proposition now the banking sector is so discredited? Does "the world's local bank" still have resonance? Are messages about global strength now falling on deaf or even hostile ears?
What about Ford, WPP's biggest client? What sort of things should they be saying as the iconic manufacturer reports a 46% drop in US sales for February? Does the automotive industry need to reposition itself?
The messages created by Sir Martin's companies inform much of the world and set the agenda for brands. That is a massive achievement, but you can pay Deloitte for expert advice on spend trends and economic forecasts.What would be truly enlightening is hearing what the man in charge thinks about the work.
