http://community.brandrepublic.com/blogs/b2b_101/archive/2009/07/07/technolgy-is-the-fox-that-will-kill-the-golden-goose.aspxAll industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology. Is this a good thing? For me, the jury is still outenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/b2b_101/archive/2009/07/07/technolgy-is-the-fox-that-will-kill-the-golden-goose.aspx#48562Tue, 07 Jul 2009 16:11:27 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:48562Mark Cadbury<p>As a Marketing Director, perhaps of the old school like yourself, I absolutely see your point. However, my company is employing a school-leaver (son of one of our employees) to clean up our data. The creative execution of our emailers is professional and very good - perhaps not great, but then direct mail was usually a poor cousin of advertising - certainly to the creative department of the ad agencies. All emailers are part of integrated digital campaigns - with website, blogs, social media and free content easily available etc.</p> <p>It's a digital world, there is change, but the fundementals remain.</p> <p>Mark</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=48562" width="1" height="1">