http://community.brandrepublic.com/blogs/b2b_101/archive/2008/04/21/150000000000-emails-deleted-unread-every-year.aspxSo another survey says, and I can believe it. But is that a bad thing? Isn't that the point of email? Better an email deleted unread than an envelope in the recycling bin unopened?Direct marketing is never a precise art, but email is harmless. Yes, weenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/b2b_101/archive/2008/04/21/150000000000-emails-deleted-unread-every-year.aspx#14394Mon, 21 Apr 2008 15:34:57 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:14394Roger ChristiansenI'd rather have 150BN unread emails than 150Bn unread DM pieces as this is much better for the environment<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=14394" width="1" height="1">http://community.brandrepublic.com/blogs/b2b_101/archive/2008/04/21/150000000000-emails-deleted-unread-every-year.aspx#14393Mon, 21 Apr 2008 15:14:09 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:14393Roland ButterGood point well made. As so often happens, email falls victim to it's own measurability. This survey was obviously carried out by the grim reaper on a slow death day.<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=14393" width="1" height="1">