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This industry cannot help shooting itself in the foot

Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics,...

Posted Jun 11 2009, 04:20 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data, customer service

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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Time to use the mega database?

So, the government wants access to all our communications, for security reasons. Well, how about using their powers on Mandy and Georgous George? I bet they both used their mobiles on board the Oligarch's little paddle steamer. Mandy would not have...

Posted Oct 23 2008, 10:18 AM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, direct marketing, recession, DMA, PM Show, Radio 4, Mandelson, Osbourne

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Budget cuts threaten the future more than the present

Big red lines are being written across marketing budgets as we speak. No frills, look after the pennies, batten down the hatches until the storm abates. Of course, that is an understandable reaction, and this is no time for anyone to be wasting money...

Posted Oct 16 2008, 12:01 PM by Hugh Bessant with | with 3 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

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Silly Season Promotes Navel Gazing

As August blossoms, or rather thunders in so far, and everything goes quiet, I feel it is time for a bit of a deep breath and a cold hard look at ourselves. Anyone working in the DM industry must feel a little bit embarrassed and concerned right now....

Posted Aug 02 2008, 02:58 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, recession, DMA

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Some people get what they deserve

All you twenty somethings must wonder what is going on. All this doom and gloom, house prices falling through the floor, redundancies, runs on banks, loans hard to find blah blah blah. It's called a recession. Back in the 70's and 80's we...

Posted Jul 25 2008, 11:46 AM by Hugh Bessant with | with 1 comment(s)

Filed under: marketing, direct marketing, recession

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This industry cannot help shooting itself in the foot

Tag Filter

Hunker down, it's going to be a bumpy ride

Tag Filter

Time to use the mega database?

Tag Filter

Budget cuts threaten the future more than the present

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Recession Starts to Bite

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Marketing of No Perceived Benefit in a Recession?

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Silly Season Promotes Navel Gazing

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Some people get what they deserve