Blogs - Brand Republic

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Direct Disasters

I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad...

Posted Jan 04 2009, 12:18 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, direct marketing, DMA

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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

His Lordship, his Mandyness of somewhere near Hull, is a busy little business secretary, isn't he? Not content with telling Gordon which side to put his parting, he is also contemplating bailing out Jaguar and Land Rover (but not Woolies), whilst...

Posted Dec 18 2008, 05:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, data, Mandelson, royal mail

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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The DM Commission all bark and no bite

Naming and shaming, the new DM Commission says, face anyone caught not following DMA guidelines. Wanna bet? How about getting off to a good start and naming the list broker who had to pay Thomson £47k in compensation? It won't happen, no doubt after...

Posted Sep 08 2008, 06:35 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, DMA

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Silly Season Promotes Navel Gazing

As August blossoms, or rather thunders in so far, and everything goes quiet, I feel it is time for a bit of a deep breath and a cold hard look at ourselves. Anyone working in the DM industry must feel a little bit embarrassed and concerned right now....

Posted Aug 02 2008, 02:58 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, recession, DMA

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An age of cynicism

Having recently turned the ripe old age of 47, I fear I am turning into the stereotypical grumpy old man, but many would say that I was already grumpy! However, replying to a comment on my last blog here I realised that I am also an unrepentant cynic...

Posted Jul 18 2008, 09:38 AM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail

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Tons of waste fuss rather misses the point

Another survey, another burst of angst about misdirected or badly addressed mail. 100 million pieces of mail apparently fall into this category, and mailers are criticised for not collecting returns information (and rectifying it) or for not using suppression...

Posted Jul 10 2008, 12:27 PM by Hugh Bessant with | with 6 comment(s)

Filed under: marketing, business efficiency, direct mail, mail

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Direct Disasters

Tag Filter

Hallelujah You can teach an old dog new tricks

Tag Filter

I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

Tag Filter

Where would I be without surveys?

Tag Filter

The Nature of Business Data

Tag Filter

Hunker down, it's going to be a bumpy ride

Tag Filter

And there is no Santa Claus...

Tag Filter

Recession Starts to Bite

Tag Filter

The DM Commission all bark and no bite

Tag Filter

Silly Season Promotes Navel Gazing

Tag Filter

An age of cynicism

Tag Filter

Tons of waste fuss rather misses the point