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Brokers Done to a T

Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing world, are implicated in the scandal. Poor T Mobile...

Posted Nov 18 2009, 09:22 AM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, mail, direct marketing, DMA, data, T-Mobile

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Data Virgins

Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers for not using goneaway suppression. Both cases represent...

Posted Jul 23 2009, 02:44 PM by Hugh Bessant with | with 1 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, suppression, data, customer service

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Technology is the Fox that will kill the Golden Goose

All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology. Is this a good thing? For me, the jury is still out...

Posted Jul 07 2009, 11:44 AM by Hugh Bessant with | with 1 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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This industry cannot help shooting itself in the foot

Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics,...

Posted Jun 11 2009, 04:20 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data, customer service

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Direct Disasters

I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad...

Posted Jan 04 2009, 12:18 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, direct marketing, DMA

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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

His Lordship, his Mandyness of somewhere near Hull, is a busy little business secretary, isn't he? Not content with telling Gordon which side to put his parting, he is also contemplating bailing out Jaguar and Land Rover (but not Woolies), whilst...

Posted Dec 18 2008, 05:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, data, Mandelson, royal mail

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Budget cuts threaten the future more than the present

Big red lines are being written across marketing budgets as we speak. No frills, look after the pennies, batten down the hatches until the storm abates. Of course, that is an understandable reaction, and this is no time for anyone to be wasting money...

Posted Oct 16 2008, 12:01 PM by Hugh Bessant with | with 3 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

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Shocking News

A B2B101 scoop, a shock, so amazing that it will send a tremor through the whole data industry. When I realised the significance of it, I was unsure whether to go straight to the tabloids, or to break it here...in the end loyalty to Brand Republic won...

Posted Sep 09 2008, 12:48 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, data

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Brokers Done to a T

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Data Virgins

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Technology is the Fox that will kill the Golden Goose

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This industry cannot help shooting itself in the foot

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Direct Disasters

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Hallelujah You can teach an old dog new tricks

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I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

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Where would I be without surveys?

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The Nature of Business Data

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Hunker down, it's going to be a bumpy ride

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And there is no Santa Claus...

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Budget cuts threaten the future more than the present

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Recession Starts to Bite

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Marketing of No Perceived Benefit in a Recession?

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Shocking News