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Brokers Done to a T

Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing world, are implicated in the scandal. Poor T Mobile...

Posted Nov 18 2009, 09:22 AM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, mail, direct marketing, DMA, data, T-Mobile

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Technology is the Fox that will kill the Golden Goose

All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology. Is this a good thing? For me, the jury is still out...

Posted Jul 07 2009, 11:44 AM by Hugh Bessant with | with 1 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Prospect's gloomy at Bisnode

The news yesterday that Prospect Swetenhams and Market Monitor are being merged into ICC by Bisnode is very sad. Especially for me. I played a pivotal role in creating Prospect Swetenhams out of The Prospect Shop and Swetenhams Marketing, and was MD when...

Posted Oct 07 2008, 09:17 PM by Hugh Bessant with | with no comments

Filed under: B2B, direct mail, mail, direct marketing, DMA, data, prospect swetenhams, marketing: bisnode

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Electoral Roll Suppression is as simple as ticking a box

3 blogs in one day, a record for me, but sometimes you are just driven to share. Having been searching for a crucial document in my so-called filing system, I was forced into an unplanned clear out, and I came across the form for confirming our household...

Posted Sep 19 2008, 02:56 PM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, mail, direct marketing, DMA, suppression, telephone preference service, consumer, data, electoral roll

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Tons of waste fuss rather misses the point

Another survey, another burst of angst about misdirected or badly addressed mail. 100 million pieces of mail apparently fall into this category, and mailers are criticised for not collecting returns information (and rectifying it) or for not using suppression...

Posted Jul 10 2008, 12:27 PM by Hugh Bessant with | with 6 comment(s)

Filed under: marketing, business efficiency, direct mail, mail

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Brokers Done to a T

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Technology is the Fox that will kill the Golden Goose

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Where would I be without surveys?

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And there is no Santa Claus...

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Prospect's gloomy at Bisnode

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Electoral Roll Suppression is as simple as ticking a box

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Tons of waste fuss rather misses the point