Blogs - Brand Republic

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Direct Disasters

I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad...

Posted Jan 04 2009, 12:18 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, direct marketing, DMA

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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

His Lordship, his Mandyness of somewhere near Hull, is a busy little business secretary, isn't he? Not content with telling Gordon which side to put his parting, he is also contemplating bailing out Jaguar and Land Rover (but not Woolies), whilst...

Posted Dec 18 2008, 05:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, data, Mandelson, royal mail

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Budget cuts threaten the future more than the present

Big red lines are being written across marketing budgets as we speak. No frills, look after the pennies, batten down the hatches until the storm abates. Of course, that is an understandable reaction, and this is no time for anyone to be wasting money...

Posted Oct 16 2008, 12:01 PM by Hugh Bessant with | with 3 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

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Some people get what they deserve

All you twenty somethings must wonder what is going on. All this doom and gloom, house prices falling through the floor, redundancies, runs on banks, loans hard to find blah blah blah. It's called a recession. Back in the 70's and 80's we...

Posted Jul 25 2008, 11:46 AM by Hugh Bessant with | with 1 comment(s)

Filed under: marketing, direct marketing, recession

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Direct Disasters

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Hallelujah You can teach an old dog new tricks

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I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

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Where would I be without surveys?

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The Nature of Business Data

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Hunker down, it's going to be a bumpy ride

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And there is no Santa Claus...

Tag Filter

Budget cuts threaten the future more than the present

Tag Filter

Recession Starts to Bite

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Marketing of No Perceived Benefit in a Recession?

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Some people get what they deserve