Blogs - Brand Republic

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Direct Disasters

I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad...

Posted Jan 04 2009, 12:18 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, direct marketing, DMA

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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

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Government backs opt-out, for your organs.

Just a snippet on the Today programme this morning, but it made me sit up and take notice. Apparently old Golden and his crew have suggested that the organs of us all should be available for doner transplants, unless we opt out. Presumably before we die...

Posted Nov 14 2008, 10:59 AM by Hugh Bessant with | with 5 comment(s)

Filed under: direct mail, direct marketing, DMA, PM Show, Radio 4, BBC, data

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Moreofthesame.com

Infouk.com was not a disappointment...I am sure it works just fine. However, it is more of the same. Golly, an online counting tool...why didn't someone else think of that? Actually they did...they built it, put it out there, and discovered that hardly...

Posted Nov 10 2008, 09:17 PM by Hugh Bessant with | with 5 comment(s)

Filed under: B2B, direct mail, direct marketing, DMA, data, infouk

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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Golden Brown can't promise to keep our data safe

The most amazing throw away line I've heard from a politician since Tony Blair said he wasn't lying in the Ecclestone affair. He can't promise to keep our data safe? Good grief, has anyone really considered what that means? He means he can't...

Posted Nov 03 2008, 10:01 PM by Hugh Bessant with | with 2 comment(s)

Filed under: business efficiency, direct mail, direct marketing, DMA, data

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Time to use the mega database?

So, the government wants access to all our communications, for security reasons. Well, how about using their powers on Mandy and Georgous George? I bet they both used their mobiles on board the Oligarch's little paddle steamer. Mandy would not have...

Posted Oct 23 2008, 10:18 AM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, direct marketing, recession, DMA, PM Show, Radio 4, Mandelson, Osbourne

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Prospect's gloomy at Bisnode

The news yesterday that Prospect Swetenhams and Market Monitor are being merged into ICC by Bisnode is very sad. Especially for me. I played a pivotal role in creating Prospect Swetenhams out of The Prospect Shop and Swetenhams Marketing, and was MD when...

Posted Oct 07 2008, 09:17 PM by Hugh Bessant with | with no comments

Filed under: B2B, direct mail, mail, direct marketing, DMA, data, prospect swetenhams, marketing: bisnode

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Electoral Roll Suppression is as simple as ticking a box

3 blogs in one day, a record for me, but sometimes you are just driven to share. Having been searching for a crucial document in my so-called filing system, I was forced into an unplanned clear out, and I came across the form for confirming our household...

Posted Sep 19 2008, 02:56 PM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, mail, direct marketing, DMA, suppression, telephone preference service, consumer, data, electoral roll

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Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

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Direct Disasters

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Hallelujah You can teach an old dog new tricks

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Where would I be without surveys?

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The Nature of Business Data

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Government backs opt-out, for your organs.

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Moreofthesame.com

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Hunker down, it's going to be a bumpy ride

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Golden Brown can't promise to keep our data safe

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And there is no Santa Claus...

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Time to use the mega database?

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Recession Starts to Bite

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Prospect's gloomy at Bisnode

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Electoral Roll Suppression is as simple as ticking a box

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Marketing of No Perceived Benefit in a Recession?