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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

His Lordship, his Mandyness of somewhere near Hull, is a busy little business secretary, isn't he? Not content with telling Gordon which side to put his parting, he is also contemplating bailing out Jaguar and Land Rover (but not Woolies), whilst...

Posted Dec 18 2008, 05:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, data, Mandelson, royal mail

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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Golden Brown can't promise to keep our data safe

The most amazing throw away line I've heard from a politician since Tony Blair said he wasn't lying in the Ecclestone affair. He can't promise to keep our data safe? Good grief, has anyone really considered what that means? He means he can't...

Posted Nov 03 2008, 10:01 PM by Hugh Bessant with | with 2 comment(s)

Filed under: business efficiency, direct mail, direct marketing, DMA, data

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British Gas are a disgrace

Direct marketing has an essential role to play in customer retention, as well as customer acquisition. However, one of our mega brands does not agree. They continually treat their existing customers like dog excrement. Well, this one has had enough. Today...

Posted Oct 27 2008, 09:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: business efficiency, direct mail, direct marketing, British Gas, customer service

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Time to use the mega database?

So, the government wants access to all our communications, for security reasons. Well, how about using their powers on Mandy and Georgous George? I bet they both used their mobiles on board the Oligarch's little paddle steamer. Mandy would not have...

Posted Oct 23 2008, 10:18 AM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, direct marketing, recession, DMA, PM Show, Radio 4, Mandelson, Osbourne

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Electoral Roll Suppression is as simple as ticking a box

3 blogs in one day, a record for me, but sometimes you are just driven to share. Having been searching for a crucial document in my so-called filing system, I was forced into an unplanned clear out, and I came across the form for confirming our household...

Posted Sep 19 2008, 02:56 PM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, mail, direct marketing, DMA, suppression, telephone preference service, consumer, data, electoral roll

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An age of cynicism

Having recently turned the ripe old age of 47, I fear I am turning into the stereotypical grumpy old man, but many would say that I was already grumpy! However, replying to a comment on my last blog here I realised that I am also an unrepentant cynic...

Posted Jul 18 2008, 09:38 AM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail

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Tons of waste fuss rather misses the point

Another survey, another burst of angst about misdirected or badly addressed mail. 100 million pieces of mail apparently fall into this category, and mailers are criticised for not collecting returns information (and rectifying it) or for not using suppression...

Posted Jul 10 2008, 12:27 PM by Hugh Bessant with | with 6 comment(s)

Filed under: marketing, business efficiency, direct mail, mail

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Tag Filter

Hallelujah You can teach an old dog new tricks

Tag Filter

I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

Tag Filter

Where would I be without surveys?

Tag Filter

Hunker down, it's going to be a bumpy ride

Tag Filter

Golden Brown can't promise to keep our data safe

Tag Filter

British Gas are a disgrace

Tag Filter

Time to use the mega database?

Tag Filter

Recession Starts to Bite

Tag Filter

Electoral Roll Suppression is as simple as ticking a box

Tag Filter

An age of cynicism

Tag Filter

Tons of waste fuss rather misses the point